About SellerMatch
We help business owners exit on their own terms — with a clear picture of what their business is worth before they talk to anyone.
SellerMatch was built by people who have been through the painful, opaque process of selling a business. The frustrating part isn't the negotiation — it's not knowing what you're worth before you start.
Most business owners get their first valuation from a broker who has every incentive to tell them what they want to hear. We wanted to change that — so we built a free, no-obligation business valuation calculator that uses the same EBITDA multiples professional buyers and brokers use.
We also publish free guides on every part of the selling process: how to prepare your financials, what buyers actually look for, how to negotiate a seller note, and more. Our goal is simple: an informed seller gets a better deal.
Confidentiality First
Your business identity is protected until you're ready to share it with qualified buyers. We never share your information without your consent.
Honest Valuations
Our calculator uses real EBITDA multiples by industry — the same methodology professional brokers use. No inflated estimates to get you excited.
Education Over Sales
Most business owners have never sold a business before. We publish free guides, tools, and resources so you can make informed decisions.
Vetted Broker Network
We only work with brokers who earn their commission when you close — not upfront listing fees. Their incentives are aligned with yours.
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